About Us

At Bull Rage, we want to build a home for athletes that are empowered. The key difference between us and other brands is this — we don’t seek to inspire, we empower. You might be wondering — well, isn’t that what you should be doing? Going to the gym, that’s all about inspiration, right? Well, that’s where we’d like to respectfully disagree. Going to the gym isn’t about the inspiring reels, the end product, or the vanity muscles. We believe in something deeper, a quality that all elite athletes have. 

A fire that burns inside them. The fire of discipline.

A fire fuelled by what we call BULLRAGE.

Our Brand Philosophy

Because the truth is, if you’re disciplined, you’re likely to show up regularly to the gym. Even on the vacation days when others have gone home. Even after the early gains have plateaued. We’ve always seen these guys — they might have an achilles injury, but still show up in the gym to do their chest and core workouts. That’s the kind of dedication we admire at Bull Rage. And often, these gym veterans show up because they have a deep seated passion, and unending desire to do better, to be better than yesterday. 

We want to make high-quality, performance-focused athletic apparel for men and women who are passionate about fitness, and driven by the deep seated desire to be a little better every single day. Our athletes have consistency in their DNA. We are relentless, we are persistent and we don’t give up.  Unlike other brands that are focused on a particular training regimen — we are workout agnostic. Whether you do yoga, lift weights, run, do pilates or dance fitness, our workout gears caters to a large base of customers. Extremely comfortable and durable, it is the ideal companion for gym goers who are in it for the long haul.

Our Origin Story

Bull Rage was founded by Mr. Afzal Pasha Mohammad, passionate gym enthusiast and Product UI Architect with extensive IT industry experience. During his work hours, he was a dedicated coder and software engineer, but it was after his time in the office that Afzal’s passions came to life. A seasoned athlete, Afzal is a true all-rounder when it comes to the art of fitness. He is into weight lifting, calisthenics, martial arts and grew up idolizing the legends of the fitness world like Ronnie Coleman, Arnold Schwarzenegger and Bruce Lee. Being a fitness enthusiast of many years, Afzal was disappointed with the state of the fitness apparel market. In his experience, the fitness apparel available in the current market was mostly of a compromised quality, at a lower price. On the other end of the spectrum, there were premium products, which were excessively priced, and hence out of the reach of most ordinary fitness enthusiasts. Our team at Bull Rage aims to bridge this gap, by providing high quality fitness apparel at reasonable prices. In addition, we are committed to innovation, design, and customer satisfaction. Our advanced fabrics and cutting-edge technology create functional and stylish garments. Our activewear enhances performance, provides optimal comfort and durability, and suits athletes of all levels who have one thing in common — undying dedication.

In addition to our e-commerce platform, we have established activewear apparel stores across India and other countries. Our stores offer a wide range of clothing and accessories for individuals with an active lifestyle. With knowledgeable and friendly associates, we provide an exceptional in-store shopping experience, prioritizing quality and competitive pricing. 

Our Motto

Our brand motto can be summed up in four words — Hope. Hustle. Bull Rage. Triumph.

We see these four words as the four stages of any person’s fitness journey. On a more granular level, we also see this as the story of every workout. 

Hope

It all starts with hope. There’s nothing without hope. 

When we say hope, we don’t mean motivation. Just like how you can take a horse to the water, but cannot make it drink. We can provide the ideal performance gear for your workout regimen, but we can’t make you show up in the gym, day-after-day. Instead, we want to empower those who are already motivated. We don’t care about the reason. Whether its a bad breakup or just a desire for self improvement, you are welcome in this community. We see your fire, and we reflect it back to you. 

Hustle 

Hustle - in other words, discipline and consistency. 

Whether at the gym, or anywhere else  — to hustle is to show up everyday at whatever it is that you want to do. Even if it's showing up to the basketball court to practice. Or practicing your favorite musical instrument. While we don’t know much about musical instruments, we are experts on the training gear you’ll need to stay consistent. Our equipment is durable and comfortable and helps you hit peak performance. But material things aside, we also want to help you stay consistent. In all realms of fitness, its the community that keeps the individual athletes humble and motivates them to stay consistent. We want to build this community. 

Bull Rage 

Bull Rage is a state of mind where great things happen. It's that extra bit of strength and motivation that you draw from your soul to push past your limits. Every athlete has experienced this at some point. When you finally broke your PR for deadlifts or squats. When you beat your fastest lap while running. When you’re returning from an injury and finishing your first workout in a long time. These feelings are earned by pushing past fear, by pushing past your body’s limits, by entering a state of flow. That is what we call Bull Rage. 

Triumph

For any dedicated athlete, triumph is the special feeling that keeps you coming back for more. The warm glow of success. That rush of endorphins. The sweet pain in your muscles as they repair themselves after a long workout. If you’re a beginner, and you’ve ever wondered what helps the seasoned athletes keep coming back for more, its this feeling of triumph. There is something primal about shattering your own records, and going back home knowing that you have left everything on the mat, the pitch, or the weight room. No regrets, only triumph.

Knowing that when you go back home today, you go back with no regrets

So if you’re ready to begin your fitness journey, join the Bull Rage community today and experience the difference that premium activewear can make in your workouts. Get those gains in style. Create a vision with Hope. Keep Hustling. Attain Bull Rage. Seek Triumph. And then repeat all over again. That’s your recipe for success.